COM 664- Organizational Identity & Brand Category

Miss. Monet’s Top 10 Best Practices for Communicating Organizational Identity and Brand

It takes a unique individual to develop an idea and make it concrete. Think about it. You’re trying to develop an iconic way to identify a particular product and establish a distinctive image to the general public. Branding is one of the most important marketing tools that differentiate between success and failure. Whether you’re a […]

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Organizational Identity & Brand: Course Overview

COM 664 studies the behaviors organizations use to develop and communicate its inimitable brand identity in the 21st century. This course will investigate the challenges organizations face in order to gain its competitive edge in an evolving marketplace. Students will learn effective and innovative ways to craft brand identity through traditional and mediated platforms. This […]

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